Membership and Marketing Committee
The Membership and Marketing Committee provides the membership with a platform for increasing brand awareness by developing creative market outreach programs through partnering with EGSA staff.
The goal is to establish organizational marketing plans, branding strategies, and communication initiatives for enhancing member value and engagement.
The Committee’s current and ongoing initiatives include:
- Strong communication on the website and improved navigation
- Enhancing Powerline magazine as a valuable resource and newsletter every quarter to enhance membership communication
- Marketing collateral that addresses concerns and drive growth